How quality hosting builds better customer retention
Flip Keijzer, October 10, 2019
In order to effectively build customer relationships it’s important to offer quality hosting. In our digitalized world people spent more time online than ever. Also, their demand for the quality of digital services keeps rising. As an agency, you’ll have to deliver quality hosting that meets these standards. With low-quality hosting, your clients will lose to their competitors. Good quality hosting will be vital for your customer retention.
In this blog we’ll show you why offering quality hosting is essential for your agency. What is hosting in general and what sets quality hosting apart from generic hosting? Why will quality hosting lead to more retention and more profit? Read further and you’ll find the answers.
Value for money
There’s a wide range of hosting providers nowadays. That’s why customers need to choose one that gives them value for money. Hosting has to fit the needs of a company. Which hosting is best will depend on many variables.
With shared hosting, you’ll share your web server with other users. The capacity of the server will be shared over multiple accounts. Shared hosting is generally cheap and easy to scale up. Furthermore, you won’t have to do any maintenance. The downside of shared hosting is limited storage capacity, limited or no excess to the root server and the fact that sharing a server takes away performance power. Shared hosting is mainly beneficial for websites with low traffic.
Do you have a lot of technical demands? Is your company strongly dependent on your website? Does your website get a lot of traffic? Perhaps you also have applications on your website that need a lot of processing power. A virtual private server (VPS) will be your best friend in this case. With a VPS you’ll get a virtual part of a server that’s completely blocked from other websites. This part of the server is completely yours.
As you won’t share a VPS with other websites you’ll get the full performance capacity for your own website. Your website will perform a lot better and the hosting will be more reliable. Security is another benefit of the virtual private server. As your VPS is not shared with other websites it will not be affected when another website is hacked.
The downside of a VPS will be the price. It will be more expensive than Shared hosting. Also, the maintenance of a VPS will require more technical knowledge. By choosing a hosting provider that offers managed hosting they’ll maintain the server for you. In that case, no technical knowledge is required. A VPS will be the best choice for you if your website has a lot of traffic and needs to be online all the time. You’ll have less downtime and your website will be better secured.
Patience is a character trait that users on the internet usually don’t have. Having a fast website is essential in keeping visitors on the website.
Why is loading speed so important?
Research shows that web visitors are very much irritated by slow loading websites. An extra second of loading time will significantly increase the amount of visitors that will leave your website. This will mess up your conversion rate. Google also takes the page speed into account when ranking your website on their search engine. So make sure your website is fast if you really want to bring in profit.
First bite en start render
The loading speed of a website is set up by three different aspects:
- Time to first byte (TTFB): this is the time that it takes for the first byte of information to reach a device. De TTFB tells you the speed of the network, the server, and the website. De location of the server often partly determines the time to first byte. Ideally, a TTFB would be under 0.2 seconds.
- Start render: this is the time that it takes for the visitor to see the first data on the screen. A fast start render time will prevent visitors from leaving as they won’t be left in the dark while waiting for the full page to load. An average start render time between 1 and 2 seconds would be fine.
Measuring and improving load speed
Luckily there are several ways to measure and improve the load speed of a website. Good examples of speed measuring tools are Google PageSpeed Insights, Pingdom en GTMetrix. In one of our other blogs, we’ll tell you how to use these tools.
If you find out that your website is slow after using these tools, keep the following things in mind:
- Be critical of your hosting. Do you have the right hosting provider and the right type of server with enough technical capabilities?
- Keep the number of images on your page to an acceptable amount. A lot of MB’s of data will raise the loading speed significantly. A photo on a website doesn’t have to be of the same resolution as an image for print.
- Load your background images with CSS.
- Remove unnecessary metatags and meta content. Try to keep Metatags under two hundred words.
- Say goodbye to average-performing or unnecessary plug-ins.
Quality hosting builds customer retention.
As you can see, with quality hosting it’s easier to retain customers. Their websites will perform better and their businesses will profit from this. When you give value for money customers will be less likely to churn. So work on your customer retention by offering quality hosting.